Defining mobile marketing is something of a challenge. Each business sees this type of marketing in different ways, and the implementation of their marketing plans is just as different. Most often, people refer to mobile marketing as the practice of advertising your business via cellular phones. This article will help you understand the benefits of mobile marketing.
Begin by building up your mobile marketing database. Don’t add cell phone numbers randomly into your database. That can be trouble. Get permission before adding anyone’s cell phone number to your list. You can either offer customers the ability to sign up online or let them text in a code; ideally, you should make both options available.
Don’t send random messages to your customers. If you contact your customers, make sure you are contacting them with a purpose. Past mobile marketing campaigns have been failures because random texts were sent to customers. Customers are looking to get information, not some funny texts they expect to get from a friend.
Have QR codes on your printed ads for the more tech-savvy consumers. This makes it easier for smartphone users to gain quick access to your website or promotion. You could include QR codes on your business cards, flyers or magazine ads. A QR code is an easy way for a consumer to find more information on your interesting products and services.
The key to mobile marketing is to keep your message short and to the point. They should immediately know what your message is and be able to absorb it quickly.
Do not assume that everyone will understand what abbreviations mean. If your target audience can’t understand your advertisements, you are wasting your marketing budget.
Make your mobile marketing campaign a two-way street. Give the customers receiving your messages a way to send you feedback so that you can connect with them and improve your services. There may be many people saying go away or say that they want something more, but having customer guidance is too important not to pay attention to every chance you get.
A/B testing can be a useful strategy in developing a mobile landing page. Testing is crucial to determine what is and is not working for visitors to your mobile page. Create two unique versions of your landing pages (A & B), then determine which page your visitors prefer. Going forward, use the most successful page.
Here are some things you should bear in mind when you add SMS to your strategies in mobile marketing: Remember to add a way for your visitors to opt-in for your text list and be realistic regarding how many texts you plan to send monthly. Because SMS requires access to the notification system of a user’s mobile device, it can have disastrous results if abused or used inappropriately. People can find it quite intrusive. Go with the opt-in letting the customer decide whether to receive your messages. Again, be honest about the number of messages you will be sending and stick to that. If you go over your stated limit, customers may feel you are dishonest.
Make sure mobile users can see directions to your store on their phone. Most people use mobile devices to aid them in traveling to various locations. Make yourself accessible to them. Check to be certain your maps look nice and clear on all mobile devices and turn up easily when a mobile search is conducted. Use a Google maps link for exact directions.
An effective mobile marketing strategy should center on cultivating relationships with prospective customers while maintaining ties to your current subscriber base. They will be more open to your text messages and emails than new, potential customers. Too many texts or messages to new customers can backfire. Many times, unexpected mobile marketing messages come across as spam to the recipients.
Always carry out a usability test before putting your mobile marketing campaign live. If you send texts that do not make sense or work, you will not succeed. Get the opinion of friends and coworkers on the content of your marketing managers.
You should buy short codes over sharing them. The $2000 price tag can be stiff, but you’re buying brand-exclusivity with that money. At some point, your short code will be recognized and people will associate it with your company. It is a small price to pay to avoid legal problems, too. Note that you too can get into trouble if any code sharing company decides to abuse the system.
Sending offers out too frequently can turn some of your customers off. You should be more successful if you send offers two or three times each month. Make your offer intriguing, and make your recipient think they will be missing out on something if they don’t take the offer. Customers are more likely to ignore a deal if they know another one is going to arrive shortly.
As mentioned above, marketing through mobile advertising is different for everyone. While there is no single definition, it generally refers to the use of mobile devices as a marketing platform. The advice in this article will help you understand how to make mobile marketing work for you.